“I’m restless, curious and very unconventional. I always want more!” With Acqua di Giò by Giorgio Armani, the fragrance that always accompanies Jaime Lorente, the actor embarks on a journey through his professional career.
Giorgio Armani said, “Elegance is not about catching the eye, it’s about being remembered”. In the case of Jaime Lorente (*Murcia, 1991), the meteoric rise that catapulted him into the sky of international stardom only cemented his elegance on screen and in real life, leading to a career that has become one of the most significant actor of his generation.
His successes on digital platforms with series such as Elite, La Casa de Papel or El Cid has given us one of the most versatile and iconic interpreters of recent years. In addition to screenplays, he has also demonstrated his acting talents on stage in plays such as Matar Cansa. “The theater is the great temple of the actor. It represents how much gaming means to me”, he tells us. “It’s the place where you see everything and there’s just the actor, a line, maybe another partner and the audience”, explains the actor.
Its nature – and naturalness – gives it the perfect image to be enveloped by the power of the sea thanks to the mythical Acqua di Giò fragrance by Giorgio Armani. The jewel of the fragrance was launched in 1996 and last year delighted us with a much more modern, intense and stimulating version: Acqua di Giò Profondo.
It is precisely these stimulating scents that make Jaime Lorente the ideal ambassador for the Italian brand’s reinterpretation of masculinity. The actor navigates this fragrance that defines true new elegance as only he can. We will show you!
You have more than 15 million followers on Instagram, what does this figure, equal to a third of the Spanish population, evoke in you?
To be honest, I think social media is a bit of a lie. This form of communication creates a kind of virtual world in which everyone has their own avatar and only an ideal world is reflected.And how is your real world?
Much easier, with fewer followers (laughs). I’m more the family type. I like being with friends and people I love. I live a very simple life.At the time, you announced via your Instagram account that the first seasons of La Casa de Papel would be broadcast. How was the farewell to your role: Denver?
Ever since we wrapped the last season and realized that the show was over, I’ve felt something of a duel with the character, like losing something really important and going through pain and joy at the same time. Ultimately, it was a very long and absolutely intense (acting) journey that ends when the audience sees it.An anecdote from the series that you will never forget…
I remember doing an outdoor shoot with Álex Rodrigo where I was supposed to shoot a night scene with Paco Tous. We arrive in front of the house in Toledo in the evening, the sunset is gorgeous and Álex says: “I would like to shoot a scene in this light. How about you improvise something and we’ll see if she makes the cut?” We did and the scene made it into the series. It’s a very beautiful scene.Which of the many roles you have played has left its mark on you forever?
I think everyone does a little bit. But if I had to choose, I would say Hippolytos from El Amor de Fedra, one of the characters I played in the theater with a group of friends. She’s the most shameless and disrespectful character I’ve ever played. There’s a lot of him in me, so he seems like the best choice to me.You also presented Mirando al Sol in 2021. Let’s talk about that musical side of you.
Music, especially rap and hip-hop, has always been my passion. During the pandemic, I wasn’t able to work for two years, and I had the opportunity to write lyrics. I was lucky enough to be able to get in touch with producer Pablo Gareta. In a way, we fell in love with each other and became strong brothers. We’re going to open a studio in the center of Madrid that we’re going to call “La Santa” and I’m learning really great things through music. In particular, I felt a sense of liberation through the music.Will there be a full album?
Maybe. This May I released an EP called La Noche – with five techno-rap tracks. Let’s see what happens.Actor, musician and then also a poet. Can you be even more rounded?
Well, out of all that, I really only consider myself an actor. That’s ultimately what I’ve learned. The rest is escapism. I don’t consider myself as well-rounded as much as someone who is restless, curious, and most of all, very non-conformist. I still want more.And what do you want to do now?
I would like to direct. I love technology. I like the actor’s work from the director’s perspective. I would also like to be able to offer things that have not been offered to me before.Hollywood?
I’m not interested. If they offer me an interesting role, sure. But it is clear to me that I will not go there by myself. Projects of brutal quality are implemented here, life is better than anywhere else and I also have my family here, which comes first.I heard you like to be in the kitchen?
I love to eat and cook, right. But if I’m honest, I hardly have time for it. Also, I’m very impatient. So when I cook, I try a little bit of everything – including wine – and when the dish is ready I’m already full (laughs).What is your favorite meal?
That depends on the season. Well, a good paella or arroz a la leña, so to speak rice cooked slowly over fire. That’s insane.You are again an ambassador for Acqua di Giò by Giorgio Armani, how does it feel to represent the values of this brand and what connects you to this fragrance?
We are actually connected by the fragrance itself. This connection with the fragrance goes way back and I take great pleasure in everything I do together with the Giorgio Armani brand.What characterizes the fragrance?
That, unlike other perfumes, I never get tired of it. As you can imagine, this is a strong argument for continuing to work with Acqua di Giò.Where does the aroma of Acqua di Giò transport you?
On the Italian island of Pantelleria. The brand gave me the unique opportunity to travel there with Giorgio Armani’s team and I have incredible memories of that experience. The trip was a spectacle in every way. There is still untouched nature, everything is treated very well, the excellent Italian food… Just amazing!And now you alone. Without anything else, just your heart. You close your eyes and you are in nature. Where are you then?
I have a childhood memory with my father. I remember hiking with him on a stormy day in Calblanque Natural Park in Murcia. There was a bush on fire, as if lightning had struck it at that moment. This is the picture before my eyes.
Source : esquire.de
The actor celebrates with us the 25 years of this iconic fragrance. And he does it by showing himself as he is: authentic, masculine, sincere, unforgettable. Like his perfume.
His talent has no limits, like the ocean. Neither was his mood: vital, delicate, brave, infinite. That is why Jaime Lorente is the skin and face of an iconic fragrance, Acqua di Giò, capable of reconciling freshness and strength in its essence. And with it we wanted to celebrate the 25th anniversary of this perfume, which captures in its aroma the soul of the sea, the Mediterranean character, the power of the waves, the light and the air.
Revolutionary both -the perfume and the actor-, powerful, unforgettable… They shake hands again to invite us to seek that space in which to find ourselves. That place, physical or spiritual, in which to look inside. In which to recharge and connect with the true essence: light, water… Freedom!
Because Acqua di Giò is pure nature, a perfume charged with the future: eco-conceived and with a formula of sustainable origin. Plus? It’s refillable: bottles designed to last forever and the refill bottle attaches without a spout. Tangerine, geranium… floral and woody notes subtly wrapped in the force of the sea and presented in a format that promises the future and is committed to it. Because caring for nature is caring for the very essence of Acqua di Giò.
“Acqua di Giò… what is it for me? It is the essence that makes me connect with nature, with the deepest”. This is how Jaime Lorente begins his reflection on what this perfume means to him. You want to know more? Keep reading!
Acqua di Giò was created in 1996 by one of the best perfumers and noses in our country, Alberto Morillas. What do you think that its origin is Spanish?
Love it. I also had the opportunity to meet him in Pantelleria and it was impressive. There I understood why the fragrance is so good. He is incredible, a charm. And, honestly, he is a real pride that he is also part of our life.What did you feel when traveling to the origin?
I do not know. I felt a connection with the land and the brutal sea. I think it captures the essence of Pantelleria very well.This aroma has come to be considered as the most recognizable essence of the Mediterranean Sea itself. What do you think?
I super agree. The Mediterranean also speaks a lot about our customs. It is a men’s fragrance and I think it perfectly represents how we Mediterranean men are.What does this sea mean on a personal level?
The Mediterranean Sea for me is home. It is where I was born, where I have spent my entire childhood and where I return every time I need to reconnect with my own essence.An icon of perfumery that was also Giorgio Armani’s first men’s fragrance. How do you feel being part of an icon as powerful as this one?
I think it’s a gift, really. I feel so identified 100% in everything the brand does. In fact, it is an honor that my image is part of the history of Acqua di Giò by Giorgio Armani.When Acqua di Giò was launched you were five years old. It may be too young an age to remember anything about it, but what is your first memory of this essence?
The concept of the Armani man is something that has always been present in my imagination. Not only because of what it meant for fashion in the 90s, when I was born, but also because it is true that my father has always used Acqua di Giò. So my memory belongs to seeing it in my father’s drawers, not in the ads.Aqua di Giò reflects, as you say, perfection, the power of nature, of the sea, of infinity… With what do you empower yourself with all that?
I believe that with infinity, which is the most inaccessible. I am a great persecutor of things that, many times, I cannot reach. I think the fact of wanting to achieve things is the challenge. There is the gasoline of life.And what do you recharge with?
With my daughter. When I see my daughter is when I am aware of the responsibility I have for her to be happy and for her to live freely. I repeat to myself a lot about “my daughter is going to be free in spite of me”. She is not to blame for my fears.I see that challenges are your thing and that you demand a lot of yourself.
I think not that I’m in the wrong place, but I’m also not a typical example of success, you know? I mean, I don’t usually feel very comfortable in places where successful people feel super comfortable.You talk about success, what is success for Jaime Lorente?
For me, sleep peacefully and tell something specific. I always say that I dedicate myself to acting because I must have a wound out there with art that I try to heal a little. But it is true that, from an actor’s point of view, I love acting. I have the best job in the world and the most horrible job in the universe. It is a precious profession. But in my case, in addition, I am surrounded by truth.
Source : esquire.com
Disconnect to connect with yourself and with nature. Immerse yourself to find your essence again. Dive into a calm sea and flow. Jaime Lorente has done it, hand in hand with the Acqua di Giò Profondo fragrance, to tell us about himself, dive into his true being and thus discover his most authentic side. More natural. More Jaime.
“Nature has always been present in my life. I am fascinated by the mountain, it is a place where I can find myself, disconnect a bit from everyday life… Perhaps it is the only place where demons fade a bit”. This is how our conversation with Jaime Lorente, actor of the moment, king of Instagram, idol of the masses and, in no time, El Cid that will ride –sure that victorious– on our screens.
But what is behind the success? What is Jaime Lorente really like? What is your deepest, most natural, most sincere and authentic self like? How do you feel when the lights go out? How do you live? How do you disconnect from lights, flashes… to connect with yourself, with that essence that today, here and now, we invite you to know?
We know it and we are going to tell you about it. And we do it with Acqua di Giò, by Giorgio Armani, a fragrance of which Jaime is the image and with which he has plunged into a refreshing ocean of confessions, honesty and smiles, confidences, complicity… of nature! Of its nature. The result? this video and the accompanying interview.
What is it for you to be natural?
For me, being natural is being honest with your lifestyle, with what you want to be and with one’s principles… My attitude has changed a lot in recent times. I have realized, through confinement, that I don’t want to go back to the reality I had before. Somehow, the confinement made us all put ourselves in front of a mirror… And I have been aware of a number of things that I want to change: I do not want to return to the unbearable stress that I had before, since I paid little attention to myself . Now I would like to reconnect with that part.
How do you define freedom? Where do you find it?
Freedom is doing good for oneself and doing good for others. The moment I don’t do good, I become a slave to my bad habits. The moment I don’t do good to others, I make others slaves to my bad habits, bad habits or bad decisions. I find freedom with honesty and love.
What does Acqua di Giò have of the essence of Jaime Lorente and vice versa? What do you and this Armani fragrance share?
It is the fragrance that I have always used. It has been used a lot in my family, and it fascinates me. I think it evokes that freedom, that connection with nature that, after all, I relate to the connection with myself.
What is in the deepest of Jaime Lorente? You are the fashionable boy and you have thousands of fans, but tell us something about what you keep for yourself.
Well… I have nothing to do with the characters I make, with the image that has been created of me. This profession is very beautiful, but it is full of lies and lights that confuse you of what you are. I am a very normal guy, passionate about theater. I keep the deepest of myself, and I will continue to keep it, but I can say that I am a person who loves his job and who is continually struggling not to get confused and not to get confused.
Is there anything about your work that makes you feel free?
Yes, I dedicate myself to this because, when I get in front of a camera or I get on stage, I feel like the bravest person in the world, I feel very free. However, when I go out, everything that causes that freedom also, sometimes, turns around and makes me suffer. But in front of the camera and on stage, I am very free.
What place does exercise occupy in your life? How does it make you feel?
It is a way of finding myself, of reflecting, of meditating… I meditate when I run. I love running, soccer… I love American football.
A person accustomed to success, like you, does he need to be alone to digest it, to reflect?
Yes, we need to reflect on it, we need to do an exercise in emotional stability, to know what we mean, to know what has happened to us, what we want to achieve… I have suffered a lot for all this success. Somehow, I didn’t ask for it, but it’s related to my work.
If so, where is that loneliness?
That solitude is in oneself, it is at the moment when one begins to be coherent with the things that one does. He is with the family, he is in his usual place, he is in his friends, in his customs…
The moment we have lived has paralyzed some projects, are the dreams still intact?
My dreams are still intact. This is a full stop. I am focused on continuing with El Cid and returning with Matar Cansa, a work that could not be released due to the state of alarm. I have short-term dreams.
Elías, Denver, Nano…. And now El Cid! With whom of the four do you share the most traits?
Not because I am a hero, which I am not, but, because of how I built El Cid, he is the character that most resembles me. I think it is even the most normal of all.
Get wet: which one you like best and which worst.
Better El Cid. Worse, Elías, without a doubt.
Why do you think El Cid fights? For an ideal, for freedom, for itself? And why do you fight daily?
El Cid doesn’t know what he’s fighting for. In fact, I am also on this journey to discover it, and it is a bit of what we tell in the series. In the series, he does not start being El Cid, but the boy who will later become El Cid. It is beautiful because, really, the emotional milestones, the events that make you discover who you are, are what make you realize why you are fighting. I hope he ends up fighting for love, which is what I try to fight for every day.
What interests you the most, politics or fashion? Why?
Politics because it influences more our life and our rights. It touches me from the front, and it touches me a lot.
How do you define your style?
-Super simple, I’m a skinny guy, basic shirt and sneakers. This is my essence, and I am happy with it.
And your writing style?
It depends. Because I use writing as a place of reflection, depending on my mood, I write some things or others. I do not consider myself a writer, but a person who likes to write… others define me, who surely do better.
Here I catch you… and I do a quick test.
Your favorite writer: Leopoldo María Panero.
An actor you want to look like: I do not have many references, I have actors that I love, but I would like to be the best actor of myself.
The song of your life: Garganta con arena.
And the movie? Cinema Paradiso.
What do you admire in a person? Honesty and freedom
What do you hate? The lie, to the people who try to take advantage of others, to the vultures…
Your favorite dish: Rice, but my mother’s, of course.
Which person in the world do you miss the most when you are away? To my parents.
One reason to cry: Miss my parents.
And one to laugh: See them.
And for us, see you. Thanks for everything, Jaime.
Source : esquire.com
