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mars 08, 2022  Laurine Comments are off Campaign, Commercial, Giorgio Armani, Screencaps, Video

mars 08, 2022  Laurine Comments are off Campaign, Giorgio Armani, Interview, Photoshoot

The actor celebrates with us the 25 years of this iconic fragrance. And he does it by showing himself as he is: authentic, masculine, sincere, unforgettable. Like his perfume.

His talent has no limits, like the ocean. Neither was his mood: vital, delicate, brave, infinite. That is why Jaime Lorente is the skin and face of an iconic fragrance, Acqua di Giò, capable of reconciling freshness and strength in its essence. And with it we wanted to celebrate the 25th anniversary of this perfume, which captures in its aroma the soul of the sea, the Mediterranean character, the power of the waves, the light and the air.

Revolutionary both -the perfume and the actor-, powerful, unforgettable… They shake hands again to invite us to seek that space in which to find ourselves. That place, physical or spiritual, in which to look inside. In which to recharge and connect with the true essence: light, water… Freedom!

Because Acqua di Giò is pure nature, a perfume charged with the future: eco-conceived and with a formula of sustainable origin. Plus? It’s refillable: bottles designed to last forever and the refill bottle attaches without a spout. Tangerine, geranium… floral and woody notes subtly wrapped in the force of the sea and presented in a format that promises the future and is committed to it. Because caring for nature is caring for the very essence of Acqua di Giò.

“Acqua di Giò… what is it for me? It is the essence that makes me connect with nature, with the deepest”. This is how Jaime Lorente begins his reflection on what this perfume means to him. You want to know more? Keep reading!

Acqua di Giò was created in 1996 by one of the best perfumers and noses in our country, Alberto Morillas. What do you think that its origin is Spanish?
Love it. I also had the opportunity to meet him in Pantelleria and it was impressive. There I understood why the fragrance is so good. He is incredible, a charm. And, honestly, he is a real pride that he is also part of our life.

What did you feel when traveling to the origin?
I do not know. I felt a connection with the land and the brutal sea. I think it captures the essence of Pantelleria very well.

This aroma has come to be considered as the most recognizable essence of the Mediterranean Sea itself. What do you think?
I super agree. The Mediterranean also speaks a lot about our customs. It is a men’s fragrance and I think it perfectly represents how we Mediterranean men are.

What does this sea mean on a personal level?
The Mediterranean Sea for me is home. It is where I was born, where I have spent my entire childhood and where I return every time I need to reconnect with my own essence.

An icon of perfumery that was also Giorgio Armani’s first men’s fragrance. How do you feel being part of an icon as powerful as this one?
I think it’s a gift, really. I feel so identified 100% in everything the brand does. In fact, it is an honor that my image is part of the history of Acqua di Giò by Giorgio Armani.

When Acqua di Giò was launched you were five years old. It may be too young an age to remember anything about it, but what is your first memory of this essence?
The concept of the Armani man is something that has always been present in my imagination. Not only because of what it meant for fashion in the 90s, when I was born, but also because it is true that my father has always used Acqua di Giò. So my memory belongs to seeing it in my father’s drawers, not in the ads.

Aqua di Giò reflects, as you say, perfection, the power of nature, of the sea, of infinity… With what do you empower yourself with all that?
I believe that with infinity, which is the most inaccessible. I am a great persecutor of things that, many times, I cannot reach. I think the fact of wanting to achieve things is the challenge. There is the gasoline of life.

And what do you recharge with?
With my daughter. When I see my daughter is when I am aware of the responsibility I have for her to be happy and for her to live freely. I repeat to myself a lot about “my daughter is going to be free in spite of me”. She is not to blame for my fears.

I see that challenges are your thing and that you demand a lot of yourself.
I think not that I’m in the wrong place, but I’m also not a typical example of success, you know? I mean, I don’t usually feel very comfortable in places where successful people feel super comfortable.

You talk about success, what is success for Jaime Lorente?
For me, sleep peacefully and tell something specific. I always say that I dedicate myself to acting because I must have a wound out there with art that I try to heal a little. But it is true that, from an actor’s point of view, I love acting. I have the best job in the world and the most horrible job in the universe. It is a precious profession. But in my case, in addition, I am surrounded by truth.

Source : esquire.com






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