jaime-lorente.org

March 08, 2022  Laurine Comments are off Campaign, Commercial, Giorgio Armani, Screencaps, Video

March 08, 2022  Laurine Comments are off Campaign, Giorgio Armani, Interview, Photoshoot

The actor celebrates with us the 25 years of this iconic fragrance. And he does it by showing himself as he is: authentic, masculine, sincere, unforgettable. Like his perfume.

His talent has no limits, like the ocean. Neither was his mood: vital, delicate, brave, infinite. That is why Jaime Lorente is the skin and face of an iconic fragrance, Acqua di Giò, capable of reconciling freshness and strength in its essence. And with it we wanted to celebrate the 25th anniversary of this perfume, which captures in its aroma the soul of the sea, the Mediterranean character, the power of the waves, the light and the air.

Revolutionary both -the perfume and the actor-, powerful, unforgettable… They shake hands again to invite us to seek that space in which to find ourselves. That place, physical or spiritual, in which to look inside. In which to recharge and connect with the true essence: light, water… Freedom!

Because Acqua di Giò is pure nature, a perfume charged with the future: eco-conceived and with a formula of sustainable origin. Plus? It’s refillable: bottles designed to last forever and the refill bottle attaches without a spout. Tangerine, geranium… floral and woody notes subtly wrapped in the force of the sea and presented in a format that promises the future and is committed to it. Because caring for nature is caring for the very essence of Acqua di Giò.

“Acqua di Giò… what is it for me? It is the essence that makes me connect with nature, with the deepest”. This is how Jaime Lorente begins his reflection on what this perfume means to him. You want to know more? Keep reading!

Acqua di Giò was created in 1996 by one of the best perfumers and noses in our country, Alberto Morillas. What do you think that its origin is Spanish?
Love it. I also had the opportunity to meet him in Pantelleria and it was impressive. There I understood why the fragrance is so good. He is incredible, a charm. And, honestly, he is a real pride that he is also part of our life.

What did you feel when traveling to the origin?
I do not know. I felt a connection with the land and the brutal sea. I think it captures the essence of Pantelleria very well.

This aroma has come to be considered as the most recognizable essence of the Mediterranean Sea itself. What do you think?
I super agree. The Mediterranean also speaks a lot about our customs. It is a men’s fragrance and I think it perfectly represents how we Mediterranean men are.

What does this sea mean on a personal level?
The Mediterranean Sea for me is home. It is where I was born, where I have spent my entire childhood and where I return every time I need to reconnect with my own essence.

An icon of perfumery that was also Giorgio Armani’s first men’s fragrance. How do you feel being part of an icon as powerful as this one?
I think it’s a gift, really. I feel so identified 100% in everything the brand does. In fact, it is an honor that my image is part of the history of Acqua di Giò by Giorgio Armani.

When Acqua di Giò was launched you were five years old. It may be too young an age to remember anything about it, but what is your first memory of this essence?
The concept of the Armani man is something that has always been present in my imagination. Not only because of what it meant for fashion in the 90s, when I was born, but also because it is true that my father has always used Acqua di Giò. So my memory belongs to seeing it in my father’s drawers, not in the ads.

Aqua di Giò reflects, as you say, perfection, the power of nature, of the sea, of infinity… With what do you empower yourself with all that?
I believe that with infinity, which is the most inaccessible. I am a great persecutor of things that, many times, I cannot reach. I think the fact of wanting to achieve things is the challenge. There is the gasoline of life.

And what do you recharge with?
With my daughter. When I see my daughter is when I am aware of the responsibility I have for her to be happy and for her to live freely. I repeat to myself a lot about “my daughter is going to be free in spite of me”. She is not to blame for my fears.

I see that challenges are your thing and that you demand a lot of yourself.
I think not that I’m in the wrong place, but I’m also not a typical example of success, you know? I mean, I don’t usually feel very comfortable in places where successful people feel super comfortable.

You talk about success, what is success for Jaime Lorente?
For me, sleep peacefully and tell something specific. I always say that I dedicate myself to acting because I must have a wound out there with art that I try to heal a little. But it is true that, from an actor’s point of view, I love acting. I have the best job in the world and the most horrible job in the universe. It is a precious profession. But in my case, in addition, I am surrounded by truth.

Source : esquire.com

November 05, 2021  Laurine Comments are off Behind The Scene, Campaign, G'Vine, Interview, Photoshoot, Web

In France, surrounded by vineyards, riding in classic cars and with a gin with six centuries of history in hand. This is how we meet Jaime Lorente.

It may seem that we are describing the setting of Jaime Lorente’s next fiction, but nothing could be further from the truth.

A few months ago we traveled to France, hand in hand with G’Vine, to discover his new campaign (of which the actor is an ambassador). Thus, we learned about the origins of this French gin -the first with a grape base-, its production process, distillation… and, between glass and glass, sip and sip, we had the pleasure of chatting with Jaime, who represents the perfection the ‘art de vivre’ of the firm.

Now yes, the end is already written. Yesterday Netflix unveiled the preview of what will be the last part of one of the most viewed series on the platform and, feeling very sorry, we have to say goodbye to it.

For Jaime, saying goodbye to La Casa de Papel and his character, Denver, has not been easy either. “Closing such an important trip is beautiful but painful at the same time”, he says.

Even so, the actor is predicted by many good things, including the launch of his first EP, the premiere of a psychological horror film with Milena Smit and the filming of 42 Segundos, a film that, according to Jaime himself, “It looks great”. Here is his interview in full:

Have you already seen the end of La Casa de Papel or, rather, do you intend to?
I have not seen it yet! I will be one more spectator waiting for the opening day… What are you looking forward to!

When they gave you the role, did you imagine that it would transcend as it has? Have you ever felt like your character was eating Jaime?
It is true that due to its repercussion people start calling you by your character’s name and so on, but, personally, I have never allowed Denver to eat Jaime.

Have you ever considered abandoning acting precisely because of the repercussion that your latest characters have had?
No… Let’s just say that the conflicts with my craft have always resided in my insecurities, not in the success of my jobs.

At this point, do you keep meeting people who don’t know who you are?
Of course I do, but I think that fame is such a lie and fleeting that it is not part of my concerns (laughs).

How do you handle the criticism and everything that is said about you?
It depends on the day… From Monday to Saturday I don’t care, on Sunday if I get screwed too (laughs).

‘Saturday’ is the first preview of what will be your first EP: ‘La noche’. What can you tell us about him? Why this title?
I’m very happy with the work that Gareta and I are doing with ‘La noche’. I really wanted to face a hooligan artistic event… The title refers to a journey to the place where anything can happen.

Who or what inspires you in each of your facets?
My inspiration always resides in small moments that my day-to-day offers me, almost always in some detail that in principle should not waste my time much but that I usually stretch until I see when it breaks.

Something that you always emphasize in your interviews is honesty. Do you think music or poetry is more honest than performance?
I believe that honesty resides in yourself, whatever you do.

What other qualities are essential for you? Do you fulfill them?
Well… I’m not a moralist (laughs).

I imagine that Pablo Gareta, your soul mate, brings them all together… how would you define Pablo so that people who don’t know him understand who he is and what he means to you?
Apart from being a professional like few others, he is one of the best people I have ever met.

You just shot ‘Tin & Tina’, with Milena Smit. How has it been to share filming with another of the most promising faces of our country?
She is an angel. That says it all…

What else does Jaime Lorente have on his hands? Where does he want to go?
Now I’ll try to get some rest. I need to feel like things.

Source : vanidad.es

August 26, 2021  Laurine Comments are off Bvlgari, Campaign, Photoshoot

July 09, 2021  Laurine Comments are off Campaign, Commercial, G'Vine, Screencaps, Video

July 09, 2021  Laurine Comments are off Advertisment, Campaign, G'Vine, News, Photoshoot

The elegant and unique character of G’Vine aligns with the rebellious creativity of Jaime Lorente in an unprecedented collaboration. G’Vine pays tribute to his nature with its new campaign The Art of Living, which for the first time shows Jaime Lorente in his most personal creative side as the new brand ambassador for French gin.

July 2021 – G’Vine together with Jaime Lorente challenges us in an innovative and rogue way to discover L’art de vivre, implicit in the brand’s DNA. The campaign is a tribute to life, an opportunity to learn to enjoy each moment and create new memories by experiencing experiences every day as if it were the first time. In this campaign, G’Vine addresses all those restless people who are not satisfied with what they have, those who want to go further, surpassing their own limits, risking living and drinking life in sips. In this most provocative and unapologetic expression of the brand, G’Vine challenges us to laugh out loud, to beat and experiment, enjoy, feel and live.

Jaime Lorente, with a spectacular international career behind him in successful series such as El Cid, La Casa de Papel or Elite, has also explored different creative disciplines such as writing, with the publication of his first book “A purpose of your mouth” , or his recent foray into the musical world. This inexhaustible source of creativity and the search for new goals, perfectly reflects the brand values ​​in this new campaign. The savoir faire of this historic Maison and its search for excellence is combined with the more daring and urban character of Jaime Lorente to show the most inspiring side of ‘The Art of Living’.

The filming of the campaign was carried out in Le Tavernier, a new enclave of dreams located on the roof of the INNSiDE by Meliá hotel in the middle of Gran Vía street in Madrid. A true oasis of 500 square meters that invites in an inspiring way to toast and share.

Ricard Abadias, Marketing Director ICON Spirits (distributor of the brand) points out: “This campaign is an Ode to life, a reminder, after the difficult situation that we have all experienced in recent months, of the pleasures of life, of how squeeze every second, and who better to convey this message than Jaime Lorente and his ‘Art of Living’. G’Vine and Jaime represent the perfect union between an unconventional character, and at the same time extremely elegant “.

G’Vine is the definition of a quality gin, unique and original, which owes its character to its own exceptional nature. This grape-based gin that is made in France broke with all the regulations established in the sector, including for the first time the grape flower as a base for its elaboration. With G’Vine there are no limits when creating, its extraordinary nature conquers by its avant-garde, audacious and original character. In this search for uniqueness comes this extraordinary collaboration that perpetuates their rebellious spirit and ushers in a new chapter in the history of the brand.

Source : cocteleriacreativa.com

July 03, 2021  Laurine Comments are off Campaign, Commercial, Giorgio Armani, Screencaps, Video

July 03, 2021  Laurine Comments are off Campaign, Giorgio Armani, Photoshoot

May 01, 2021  Laurine Comments are off Campaign, Maserati, Photoshoot

May 01, 2021  Laurine Comments are off Campaign, Maserati, Screencaps, Video






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