The elegant and unique character of G’Vine aligns with the rebellious creativity of Jaime Lorente in an unprecedented collaboration. G’Vine pays tribute to his nature with its new campaign The Art of Living, which for the first time shows Jaime Lorente in his most personal creative side as the new brand ambassador for French gin.
July 2021 – G’Vine together with Jaime Lorente challenges us in an innovative and rogue way to discover L’art de vivre, implicit in the brand’s DNA. The campaign is a tribute to life, an opportunity to learn to enjoy each moment and create new memories by experiencing experiences every day as if it were the first time. In this campaign, G’Vine addresses all those restless people who are not satisfied with what they have, those who want to go further, surpassing their own limits, risking living and drinking life in sips. In this most provocative and unapologetic expression of the brand, G’Vine challenges us to laugh out loud, to beat and experiment, enjoy, feel and live.
Jaime Lorente, with a spectacular international career behind him in successful series such as El Cid, La Casa de Papel or Elite, has also explored different creative disciplines such as writing, with the publication of his first book “A purpose of your mouth” , or his recent foray into the musical world. This inexhaustible source of creativity and the search for new goals, perfectly reflects the brand values in this new campaign. The savoir faire of this historic Maison and its search for excellence is combined with the more daring and urban character of Jaime Lorente to show the most inspiring side of ‘The Art of Living’.
The filming of the campaign was carried out in Le Tavernier, a new enclave of dreams located on the roof of the INNSiDE by Meliá hotel in the middle of Gran Vía street in Madrid. A true oasis of 500 square meters that invites in an inspiring way to toast and share.
Ricard Abadias, Marketing Director ICON Spirits (distributor of the brand) points out: “This campaign is an Ode to life, a reminder, after the difficult situation that we have all experienced in recent months, of the pleasures of life, of how squeeze every second, and who better to convey this message than Jaime Lorente and his ‘Art of Living’. G’Vine and Jaime represent the perfect union between an unconventional character, and at the same time extremely elegant “.
G’Vine is the definition of a quality gin, unique and original, which owes its character to its own exceptional nature. This grape-based gin that is made in France broke with all the regulations established in the sector, including for the first time the grape flower as a base for its elaboration. With G’Vine there are no limits when creating, its extraordinary nature conquers by its avant-garde, audacious and original character. In this search for uniqueness comes this extraordinary collaboration that perpetuates their rebellious spirit and ushers in a new chapter in the history of the brand.
Source : cocteleriacreativa.com
